In 2012, LifeLock acquired ID Analytics and in 2017 LifeLock and ID Analytics were acquired by Symantec, an enterprise risk management used by U.S. As technology and personal information monitoring becomes more robust, LifeLock stays at the forefront of those changes and incorporates elements that will yield protection for its members, especially when compared to free credit monitoring services. We love the product evolution of LifeLock’s service and their constant investment into providing the best memberships possible for consumers. Before we get into our likes and dislikes, it’s easy to see why LifeLock is our top pick. Since their aggressive marketing practices over 10 years ago where CEO, Todd Davis, drove around New York City flaunting his social security number fearlessly to now, LifeLock has led the way in both marketing itself as a leader in identity theft protection but also backing it up by evolving its product to consistently evolve the identity protection market. In our opinion, when most people think identity theft protection, they think LifeLock. This puts LifeLock leaps and bounds ahead of the pack providing even more value for anyone looking to purchase identity theft protection as it adds additional layers of cyber security to an already stellar product. The acquisition combined two leading organizations in the digital security field creating what we believe to be one of the largest and most capable digital security provider to date. Symantec, known for their leading anti-virus & cybersecurity software Norton, acquired LifeLock in 2017.

Norton 360 with lifelock app